Consumer Protection

The Bulgarian legal framework regulating consumer protection is fully harmonized with the acquis of the European Union (EU), implementing the relevant EU Directives on the general product safety, the liability for damage caused by defective products, the sale of consumer goods and the related warranties, the pricing labels of goods, abusive clauses, misleading and comparative advertising, etc.

Although not so active as the Competition Protection Commission, the regulatory authority in the field of consumer protection and trading rules, the Consumer Protection Commission (CPC), is in operation and monitors the strict observance of the rules. It has already gained rich experience in the investigation and sanctioning of businesses, manufacturers and/or traders, for violations of the existing legislation in this sphere in accordance with the modern statutory requirements to ensure the safety of goods and services and the adequate consumer protection in the purchase and use of goods or services.

Due to the partial overlapping of these issues with the rules concerning unfair competition, especially with regard to the misleading and prohibited comparative advertising and also the fact that under the Bulgarian laws unfair competition disputes are within the remit of the competition authority and subject to the same sanctions as the ones imposed for cartels and abuses of dominant position, a highly qualified legal analysis and advice is essential for any company which manufactures or trades in consumer goods.

The PM&P team is very experienced in this sphere in terms of the application of the existing Consumer Protection Act which is fully harmonized with the EU law and also of the earlier pieces of legislation. The law firm has successfully represented its clients such as Booking.com, Zagorka (Heineken), among others, before the CPC and it has also consulted and conducted consumer protection training for clients like Coca-Cola Hellenic Bottling Company, Carrefour Group and others.


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